RESOURCES > ECOMM GUIDE
WHAT YOUR CRAFT BREW
• Retail ecommerce sales in Canada are steadily rising, climbing nearly 30% in 2017
• 37% of Canadians shop ecommerce
at least monthly
• 80% of brewers say they have no time for ecomm set up or management
• 80% of brewers don’t know how to set up or manage ecomm
KNOW YOUR FACTS
It’s the fastest way to get your product in the hands of new craft beer enthusiasts. The largest players in Canadian beer (Labatt, Molson Coors) don’t have ecommerce shops set up, so selling beer online is sort of an untapped market - pun intended. Plus, it’s a way to get your beer directly to more people without having to rely on traditional distribution. Sell your beer on your terms.
Now, how do you get people down the marketing funnel and to your ecommerce website to make a purchase? (Wtf is a marketing funnel, you may ask? More details on page 2)
AN ONLINE STORE IS THE ANSWER
4 There are a bunch of ways to drive traffic (people) to your ecommerce site. These include search engine optimization (SEO), purchasing ads through Google, being active on and purchasing ads on social media, utilizing influencer marketing, and writing strong marketing emails. Want to know the nitty gritty details of some of these tactics? Download the full guide in the form below.